About

Hi, I'm Trevor. Here I write about startups, leadership, and personal development.

I'm the founder of Lean Startup Machine, an intensive workshop that teaches founders how to build products people want. This year we'll host over 50 workshops around the world.

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1. You set the vision

   Organizations must have one vision that everyone from top to bottom follows and believes in. It’s the founder/CEO’s job to set the right vision. The vision isn’t crowd-sourced (to the team or the customers), it comes from within. Vision is the end goal, it’s the motivation.

   Sometimes if someone in the organization doesn’t agree with the vision, that just means they’re not the right fit. And it’s the founder/CEO’s responsibility to build the team, to hire and fire based on who can be empowered by her vision.

12 months ago